Connectivity and internet access have transformed the way we live and work in Mexico. More and more people are using the internet, especially in urban areas. Internet connection has become an integral part of daily life, with strong usage in communication and social networks. Additionally, e-commerce is growing rapidly, representing a significant portion of retail sales.
Online education has also experienced a surge in popularity, with a growing number of people opting for this modality. Telecommuting has also gained importance, with a significant percentage of jobs that can be done remotely. However, cybersecurity remains a concern, with a high number of cyber attacks recorded in the country.
Despite these challenges, artificial intelligence is gaining ground in Mexico, with an increase in its adoption in various industries. In summary, technology is rapidly changing the way we live and work in Mexico, creating new opportunities but also new challenges that must be addressed.
Connectivity and Internet Access
1. 78.6% of the population aged 6 and over are internet users. [IFT]
2. 83.8% of the urban population aged 6 and over use the internet. [IFT]
3. 62.3% of the rural population aged 6 and over use the internet. [IFT]
4. 91.0% of internet users connect daily. [IFT]
5. 41.3% of internet users connect at work. [IFT]
6. 18% of internet users connect at school. [IFT]
7. The average daily internet usage per person is 4.5 hours. [IFT]
8. Internet users aged 18 to 24 have the highest average usage, with 5.9 hours per day. [IFT]
9. 93.8% of internet usage is primarily for communication. [IFT]
10. 90.6% of internet users use it for social networks. [IFT]
Media
11. 75.5% of the population aged 6 and over use a cell phone. [GOBIERNO DE MÉXICO]
12. 91.8% of cell phone users have a smartphone. [GOBIERNO DE MÉXICO]
13. There are approximately 44.4 million computer users.[GOBIERNO DE MÉXICO]
14. 54.9% of the population uses the computer for school activities.[GOBIERNO DE MÉXICO]
15. 42.8% of the population uses the computer for work activities.[GOBIERNO DE MÉXICO]
16. 30.6% of the population uses the computer for training purposes.[GOBIERNO DE MÉXICO]
17. 76.6% of the population has at least one digital television. [GOBIERNO DE MÉXICO]
18. 71.5 million people are users of open television signal. [GOBIERNO DE MÉXICO]
19. 35.1% of inhabitants aged 6 and over listen to the radio.[GOBIERNO DE MÉXICO]
20. 64.3% of radio users listen to news programs. [GOBIERNO DE MÉXICO]
Use of Social Networks
21. Facebook is the most used social network in Mexico, with 83.7 million users. [PRIMEWEB]
22. YouTube is the second most used social network in Mexico, with 81.1 million users. [PRIMEWEB]
23. Mexico ranks 9th in the world for the highest number of active users on TikTok. [COCKTAIL MARKETING]
24. 60% of social media users use them to communicate. [MARKETING 4 E-COMMERCE]
25. 45.6% of social media users use them to read news. [MARKETING 4 E-COMMERCE]
26. 42.2% of social media users use them to enjoy leisure time. [MARKETING 4 E-COMMERCE]
27. Mexicans spend 24 hours and 30 minutes monthly on Facebook.[MARKETING 4 E-COMMERCE]
28. Users spend 19 hours and 30 minutes per month exchanging messages on WhatsApp. [MARKETING 4 E-COMMERCE]
29. 51.1% of social media users are women. [MARKETING 4 E-COMMERCE]
30. 48.9% of social media users are men. [MARKETING 4 E-COMMERCE]
E-commerce and Electronic Commerce
31. Digital sales account for 13.4% of Mexico’s total retail sales. [EL ECONOMISTA]
32. 9 out of every 10 adult internet users shop online. [FORBES]
33. Mexico ranks 5th globally in e-commerce growth rate. [EL ECONOMISTA]
34. 33% of online sales in Mexico are made in Mexico City. [EL ECONOMISTA]
35. 20% of people who don’t shop online are hindered by economic conditions and inflation. [EL ECONOMISTA]
36. 1/3 of online transactions are made by adults aged 25 to 34. [FORBES]
37. 58% of digital shoppers make online purchases for home delivery. [FORBES]
38. 68% of online purchases are related to food, and 62% to fashion. [FORBES]
39. 78% of online services are banking-related, and 74% are subscription-based. [FORBES]
40. It is expected that by 2027, online sales will represent $610.5 billion in revenue. [EXPANSIÓN]
Online Education
41. 36% of adults aged 18 to 24 prefer in-person education. [EL ECONOMISTA]
42. 61% of adults aged 25 to 39 prefer online education. [EL ECONOMISTA]
43. 65% of people who studied under the in-person or hybrid modality during the pandemic continued studying via video call after the pandemic. [RIDE]
44. 28% of teachers consider themselves very capable of teaching online classes. [RIDE]
45. 12% of respondents prefer online education due to cost reasons. [IRP]
46. 27% of respondents prefer online education because of flexibility in the curriculum and schedules. [IRP]
47. 15% of respondents prefer online education because they have a 24-hour online platform available. [IRP]
48. 26% of respondents prefer to study online for bachelor’s and engineering degrees. [IRP]
49. 28% of respondents prefer to study Master’s, MBA, and LLM programs in a mixed mode. [IRP]
50. Online education estimates an average expenditure of $3,800 per month. [BUSINESS INSIDER]
Telecommuting and Remote Work
51. 22.3% of jobs can be done remotely in Mexico. [EL ECONOMISTA]
52. 19% of jobs in Mexico City can be done remotely, while in Veracruz only 7.3% can. [EL ECONOMISTA]
53. 15.3% of jobs performed by women could be done remotely. [GOBIERNO DE MÉXICO]
54. 7.7% of jobs performed by men could be done remotely. [GOBIERNO DE MÉXICO]
55. Less than 1% work for companies virtually in Mexico. [FORBES]
56. Less than 12% of companies have some form of telecommuting or hybrid work. [FORBES]
57. People working online save, on average, 64 minutes daily. [EL ECONOMISTA]
58. 46% of remote workers believe their working hours increased due to the virtual mode. [EXPANSIÓN]
59. 37% of remote workers feel their bosses constantly seek them out for work requests. [EXPANSIÓN]
60. 5.7% of Mexican companies plan to retain the virtual mode permanently. [EL ECONOMISTA]
Cybersecurity
61. 2/3 of cyber attacks in Latin America occur in Mexico. [EL ECONOMISTA]
62. Mexico City has recorded more than 57,000 cyber frauds. [EL ECONOMISTA]
63. 8 out of 10 Mexican companies have been victims of some form of cybersecurity breach. [FORBES]
64. Cyber attacks cause annual losses of between 3,000 and 5,000 million dollars. [EL ECONOMISTA]
65. Mexico’s cybersecurity index is 37.66 out of 100. [EXPANSIÓN]
66. 90% of ransomware cyber attacks occur outside of working hours, and 43% during Fridays or Saturdays. [ESEMANAL]
67. 74% of 200 organizations in Mexico were victims of ransomware. [EXPANSIÓN]
68. 68. 0.2% of Mexico’s GDP is allocated to Science and Technology. [EXPANSIÓN]
69. 12% of Mexican companies are prepared to face a cyber attack. [FORBES]
70. 8% of Mexican companies are in the beginner phase, 47% in the formative stage, 30% in progress, and 15% in the mature stage regarding security. [FORBES]
Levels of Interest and Information in Science and Technology
71. 5.2% of the population has a very good level of information on new inventions, scientific discoveries, and technological development. [INEGI]
72. 18.8% of the population has a good level of information on new inventions, scientific discoveries, and technological development. [INEGI]
73. The majority of the population, 47.0%, has a moderate level of information on new inventions, scientific discoveries, and technological development. [INEGI]
74. 29.0% of the population has no level of information on new inventions, scientific discoveries, and technological development. [INEGI]
75. 84.5% of the population agrees that scientific and technological research plays a fundamental role in technological development. [INEGI]
76. 92.3% of the population agrees that the government should invest more in scientific research. [INEGI]
77. 2.1% of the population agrees that there should be more women dedicated to scientific research in the country. [INEGI]
78. 32.6% of the population has visited a zoo or aquarium. [INEGI]
79. 23.7% of the population has visited a public library. [INEGI]
80. 18.7% of the population has visited a science and technology museum. [INEGI]
Artificial Intelligence
81. Mexico is the 5th country with the highest adoption rate of AI in Latin America. [EXPANSIÓN]
82. 40% of Mexican companies increased their use of AI. [EXPANSIÓN]
83. It is expected that by 2025, AI will generate $21.2 billion globally. [EXPANSIÓN]
84. 43% of IT professionals indicate that their organizations are training and preparing their employees to work with new tools and AI. [EL ECONOMISTA]
85. 34% of IT professionals indicate that their employees are already saving time by working with AI. [EL ECONOMISTA]
86. 38% of Mexican companies that do not work with AI indicate that they do not do so due to lack of experience or limited knowledge of AI. [IT COMUNICACIÓN]
87. 20% of Mexican companies perceive that data complexity and data silos are a barrier to adopting AI. [IT COMUNICACIÓN]
88. 5 out of 13 specific activities of a customer service could be more efficient if AI is adopted. [EL ECONOMISTA]
89. 55% of internet users in Mexico believe that AI is a useful tool. [EL ECONOMISTA]
90. 20% of AI users are unsure whether artificial intelligence is useful for decision-making. [EL ECONOMISTA]
